In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.Main Discussion Points- 22% of click through traffic happens after an offer expires (timestamp 00:02:12)- Lifetime value of late responders is about 200% higher than those who respond during the offer window (00:02:31)- Late responders are more engaged since they are consciously going back to the email later (00:03:14)- Don't just show a boring "sorry you missed it" page to these valuable prospects (00:03:44)- Provide other relevant offers or content that would interest them (00:03:50)- This valuable traffic lasts for up to 150 days after offer expires (00:05:09)