In this episode of "Do this. Not that.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'Main Discussion Points:  - Why you should use popups/contact capture forms even if some people find them annoying- How easy it is to set up popups - Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors- Why popups work especially well this time of year with increased site traffic- Getting internal buy-in can be the biggest obstacleAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!