Relying on word of mouth for leads and new business is a losing strategy. Here's why. 
On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank.
Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach. 
Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably. 
IN THIS EPISODE, YOU'LL LEARN:
Why you shouldn't rely on just word of mouth for leads
Relying on referrals is the reason your business won't scale
Why relying on word of mouth can only get you so far
Understand that referrals are limited and entirely out of your control 
What is the cold outbound prospecting approach?
How to make your cold outreach more effective and less spammy
How to create predictability in your lead generation efforts
The cost of generating leads through personalized cold outreach



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/christianbanach (Christian's LinkedIn)
https://christianbanach.com/ (Christianbanach.com)





This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
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More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


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