On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. On the show you'll learn: How to focus on the ideal client for your business Why it's important to move away from just working with anyone who has the cashHow having ideal clients in mind can help you to focus in our your overall marketing messageHow you can create a demand for your services in a way that works for you Why relationships are extremely important in attracting and retaining clientsHow you can build relationships online The importance of nurturing and following-up with your contacts How to follow-up without being too intrusivePlus Steve provides his key takeaway for the audience.  For information regarding your data privacy, visit acast.com/privacy