In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.In this episode:07:30 The purpose of reporting is action-oriented.09:32 Seeking examples for data-driven content strategy.13:36 Questioning threshold for transitioning from Google Sheets.18:10 Algorithms pace making insights difficult and needs monitoring.20:53 Identifying opportunities and tools for business growth. Resources mentioned in this episode: Chat GTP https://chat.openai.com/auth/loginGoogle sheet tips – blog by Ben Collins https://www.benlcollins.com/  More about our guests:Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day. Connect with Matt here: https://twitter.com/MattGreenwoodGShttps://www.linkedin.com/in/matt-greenwood-53931094 Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden. Connect with Nabeel here: http://www.linkedin.com/in/nabeelt87/  To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.