In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!In this episode:05:25 Taking the measurements – recommended tools to measure specific marketing metrics.08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.17:38 Why adaptation is important when catering for diverse audiences.Resources mentioned in this episode:https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/https://coreupdates.com/https://ellenforster.substack.com/https://www.tiktok.com/@aliceisgratified   More about our guests: Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO. Connect with Natalie here:https://nataliearney.com/https://www.linkedin.com/in/natalie-arney-33844052/https://twitter.com/__nca  Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands. Connect with Zoe here:https://www.instagram.com/zoeburke_editor/https://www.hitched.co.uk To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.