In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.In this episode:00:00 Trends in online PR and marketing.05:57 Successful digital PR should involve more than just backlinks.13:29 Journalists face intense pressure handling overwhelming PR.14:47 Encouraging personalized journalist relationships.19:54 Closing remarks: guests recommended resources.Resources mentioned in this episode:TikTok trendsFlipboardGrapevine newsletter More about our guests: Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links. Connect with Cheryl here: https://www.linkedin.com/in/cheryl-crossley-57037264https://www.idhlgroup.com/about/who-we-are   Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.  Connect with Sarah-Jane here: X @sarahjanepr https://www.wearenorth.co.ukhttps://www.linkedin.com/in/sarah-jayne-taylorson/   To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information.   Hosted on Acast. See acast.com/privacy for more information.