34 min listen
#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
36 minutes
Released:
May 25, 2023
Format:
Podcast episode
Description
On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: · What Addressable TV is· The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it’s important to test and learn with your ads and budget · Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever · Some of the common myths about modern TV advertising and why they aren’t true · Which sectors are most successful when it comes to modern TV ads· What Steve is really excited about when it comes to the future of TV advertisingCONNECT WITH STEVE/SKY ADSMART· https://www.adsmartfromsky.co.uk/ · https://www.linkedin.com/in/steve-wild-90a58014/ · stephen.wild@sky.uk· https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT:· scott.colenutt@sitevisibility.com· https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:· https://www.sitevisibility.co.uk/· https://www.youtube.com/user/SiteVisibility· https://twitter.com/sitevisibility· https://www.facebook.com/SiteVisibility· http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.
Released:
May 25, 2023
Format:
Podcast episode
Titles in the series (100)
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