41 min listen
Unlocking the Power of Customer Lifetime Value
Unlocking the Power of Customer Lifetime Value
ratings:
Length:
51 minutes
Released:
Apr 4, 2023
Format:
Podcast episode
Description
Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.Show LinksDan's youtubeDan's spreadsheetBusiness InsiderThetaTheta BlogEmory CourseDan's websiteDan's twitterDan's linkedinSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Released:
Apr 4, 2023
Format:
Podcast episode
Titles in the series (100)
Don't Break The Chain: A Guide to Customer Lifecycle Marketing: What happens when a new visitor hits your website? They don't buy. And that's okay! We talk through the strategies and tactics involved in building trust with customers to turn them from anonymous strangers to brand evangelists. by The Unofficial Shopify Podcast