"Business, like life, is about how you make people feel. It's that simple, and it's that hard." –Daniel MeyerAuthenticity & community are buzzwords we here often when discussing brand marketing in 2022, but what does community look like?Caitlin Teed, a creative marketer who helped make Shopify's community what it is today, discusses her experience with community-building and her career in eCommerce tech.Show Linkscaitlinteed.comThe Culting of BrandsTwitter/@caitlinteedInstagram/@caitlinteedAmlings Cycle - Kurts first Shopify build.SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.