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The Business of Fashion: Using Personas & Calendars to Grow

The Business of Fashion: Using Personas & Calendars to Grow

FromThe Unofficial Shopify Podcast: Entrepreneur Tales


The Business of Fashion: Using Personas & Calendars to Grow

FromThe Unofficial Shopify Podcast: Entrepreneur Tales

ratings:
Length:
53 minutes
Released:
Sep 5, 2017
Format:
Podcast episode

Description

If there’s one industry that’s harder than most to market, it’s fashion.
Why is it so intrinsically difficult to market a fashion store?
And if we know why, what can we do about it?
Joining us to break it down is Jacklyn Deans.
Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.
Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.
With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.

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Work with Kurt

Learn:

What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make?
Why & how you NEED to create great buyer personas?
Jacklyn’s secret for getting market research for free.
Why is it so important to make a Marketing Calendar for your business?
What are the elements of a good marketing Calendar?

Links Mentioned chronologically:

Jacklyn’s Flash & Color
IBISWorld
Mintel Reports
Jacklyn’s Free Buyer Persona Worksheet

Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
Released:
Sep 5, 2017
Format:
Podcast episode

Titles in the series (100)

“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.