32 min listen
The Business of Fashion: Using Personas & Calendars to Grow
The Business of Fashion: Using Personas & Calendars to Grow
ratings:
Length:
53 minutes
Released:
Sep 5, 2017
Format:
Podcast episode
Description
If there’s one industry that’s harder than most to market, it’s fashion.
Why is it so intrinsically difficult to market a fashion store?
And if we know why, what can we do about it?
Joining us to break it down is Jacklyn Deans.
Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.
Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.
With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make?
Why & how you NEED to create great buyer personas?
Jacklyn’s secret for getting market research for free.
Why is it so important to make a Marketing Calendar for your business?
What are the elements of a good marketing Calendar?
Links Mentioned chronologically:
Jacklyn’s Flash & Color
IBISWorld
Mintel Reports
Jacklyn’s Free Buyer Persona Worksheet
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
Why is it so intrinsically difficult to market a fashion store?
And if we know why, what can we do about it?
Joining us to break it down is Jacklyn Deans.
Jacklyn Deans is the Founder and Principal eCommerce Consultant at Flash + Color.
Flash + Color helps Fashion, Beauty, and Lifestyle brands establish and expand their businesses online.
With over 15 years of eCommerce and Digital Marketing experience, she advises brands on how to exponentially increase sales, boost engagement, and create loyal customers.
—
Subscribe to The Unofficial Shopify Podcast via Email
Subscribe to The Unofficial Shopify Podcast on iTunes
Subscribe to The Unofficial Shopify Podcast on Stitcher
Subscribe to The Unofficial Shopify Podcast via RSS
Join The Unofficial Shopify Podcast Facebook Group
Work with Kurt
—
Learn:
What are the top mistakes Fashion, Beauty, and Lifestyle eCommerce businesses make?
Why & how you NEED to create great buyer personas?
Jacklyn’s secret for getting market research for free.
Why is it so important to make a Marketing Calendar for your business?
What are the elements of a good marketing Calendar?
Links Mentioned chronologically:
Jacklyn’s Flash & Color
IBISWorld
Mintel Reports
Jacklyn’s Free Buyer Persona Worksheet
Free Guide
I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.
Tell me where to send your sample at ecommerce-bootcamp.com
Released:
Sep 5, 2017
Format:
Podcast episode
Titles in the series (100)
Make Stuff Happen: The Power of Side Projects: What's wrong with a lifestyle business anyway? Shopify Designer Advocate Keir Whitaker talks to us about side projects, and why you shouldn't dismiss businesses that pay their way but aren't built to flip. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.) by The Unofficial Shopify Podcast: Entrepreneur Tales