Eric Dyck’s mission is to “accelerate the democratization of commerce,” by openly sharing proven best practices to grow your business and your brand. Eric is co-founder of DTC Newsletter and Podcast, where he connects his audience to performance marketing tactics, fuelling profitable sales for the world’s fastest-growing brands and agencies.    By adding ad revenue to something that's already grown organically, you can leverage the content that's created in a much more effective way than going straight to paid. So how do you create that organic growth? In this week’s episode, Eric and I get to the bottom of the surprising amount of content that you need and how it only matters if you’re connecting with people on content that they care about.    In order to move the needle, you must create community, be a value-forward organization, lead with your passion, and apply user-generated content where possible to attract your ideal customer — and keep them around!   IN THIS EPISODE, WE TALK ABOUT: What is diversification in marketing and how you can achieve it in your business The power of TikTok to organically market your business without the use of ads Top examples of engineering a product for virality Creating experiences for the consumer rather than just products How to prioritize a value-forward brand and the positive effects it will have on your marketing Best practices for creating a genuine online community that quickly evolves into loyal customers    RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori. Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.    CONNECT WITH ERIC Follow Eric on Instagram: @ericalan Follow Eric on Twitter: @ericalandyck Sign up for the DTC newsletter: directtoconsumer.co/newsletter   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business