We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail.Yet most organizations use it backwards.Instead of leading with digital, they’re bolting on digital strategies on the back end of other efforts, hoping to get a boost.So how can we learn to lead with digital?On today’s podcast, we chat with Erik Rubadeau. He’s the CEO of Yeeboo Digital, a data driven, full service online fundraising and technology agency. His expertise on digitally led fundraising and tech innovation and adoption has helped hundreds of nonprofits launch new initiatives and grow their revenue.In our chat, we’ll get into: What “leading with digital” means?How to use digital to test new ideas with little risk or investment.How to make the switch from digital as a “bolt on” to digital-first fundraising.Some core tools and strategies nonprofits of all sizes can use to lead with digital.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register ? What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ ? Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening!