Pushing the Needle is a new segment where we pair up a nonprofit professional with a vendor or consultant and see what happens! A good fundraiser keeps their donors feeling needed.They keep their donors around with a lot of relationship building and maintenance efforts And, good software can help a fundraiser keep on top of it all. That's why we brought these two together. Heidi is the Director of Development & Organizational Advancement at Cornerstone. She's a career development professional who brings an extensive network of contacts and wealth of knowledge about fundraising, non-profits, and board engagement. Ryan Ozimek is the CEO and co-founder of PICnet, a company dedicated to building technology to help organizations succeed in their online engagement.  PICnet is the maker of Soapbox Engage, an online engagement platform used by non-profit marketing professionals for online fundraising, events, applications, and more.