Overview?LearnToday’s GuestSam Baker, Digital Strategist, Founder of Sam Baker ConsultingEpisode HighlightsSam’s story and journey to where she is today (4:00)A/B Testing - Theory and Philosophy and why Nonprofits should be leveraging it (11:00)Storytelling + A/B Testing (15:00)The Psychology of Giving (17:00)An example of this in real life (20:00)How to implement + activate A/B testing (23:00)A powerful moment of philanthropy in Sam’s life (29:00)Sam’s One Good Thing: Always be curious. (32:00)For more information and episode details visit: www.weareforgood.com/episode/324.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.About our Sponsor Feathr ?Feathr is trusted by nonprofits of all shapes and wing-spans — from the arts to animal welfare and everything in between. Don’t rely on magic this year-end. Use Feathr to streamline your digital marketing campaigns and exceed your goals.Learn more and get started today at Feathr.co.  Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.