Meet Shelley.  She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission? She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action ? You don’t want to miss this convo. ?Learn Overview of UNICEF USAHow to Foster Trust and Connection with Your BrandResponding to Your AudienceToday’s GuestShelley Diamond, Chief Marketing Officer, UNICEF USAFor more information + episode details visit: weareforgood.com/episode/528.2024 (FREE) Responsive Nonprofit Summit presented by Virtuous (May 7-9)Register for FREE today at weareforgood.com/rns ?New Podcast: Designing TomorrowFollow + subscribe to Designing Tomorrow on your favorite podcast platform. It's your playbook for navigating our rapidly-changing, digitally-driven world. (New episodes on Tuesdays!) Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter