Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards?) and its charities,  Neda's career bridges entertainment, marketing and philanthropy.  With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers?The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.?LearnLessons the social impact sector can learn from the entertainment industry Tips for developing a campaign that meets the moment How to begin partnering with creators + influencersToday’s GuestNeda Azarfar, Founder + Principal, Nazar WorksEpisode HighlightsNeda’s story and journey to where she is today (3:40)The current media landscape and the opportunity that exists for social impact organizations (6:10)Hallmarks of modern social impact campaigns that meet the moment (15:45)Developing campaigns That Meet the Moment (19:10)How to begin partnering with creators + influencers (22:20)Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)A powerful moment of philanthropy in Neda’s life (36:30)Neda’s One Good Thing: Try a SWOT Analysis.  (44:25)For more information + episode details visit: weareforgood.com/episode/511.2024 Nonprofit Marketing Summit Snag your free seat to Community Boost's all-virtual Nonprofit Marketing Summit happening March 5-7. Visit weareforgood.com/unthinkable to register + be a part of the world’s largest conference for nonprofit marketers. We can’t wait to connect with you there! Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter