Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience? They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media? On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways??LearnOverview of the Michael J. Fox Foundation for Parkinson’s ResearchEngaging + Activating Community on Social MediaPractical strategies for integrating social media fundraisingToday’s GuestsBecca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s ResearchFor more information + episode details visit: weareforgood.com/episode/519.About our Sponsor GoodUnitedGoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. One org realized a 240% increase in authentic and meaningful engagement with their supporters. Looking to unlock this type of impact for your mission?  Go to weareforgood.com/united Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the showSupport the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter