Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen

536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen

FromWe Are For Good Podcast - The Podcast for Nonprofits


536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen

FromWe Are For Good Podcast - The Podcast for Nonprofits

ratings:
Length:
56 minutes
Released:
May 15, 2024
Format:
Podcast episode

Description

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation? With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters??LearnHow the Tim Tebow Foundation grew to 19,300 monthly givers How to Build a Scalable Monthly Giving ProgramPro Tips + Lessons Learned Today’s GuestKyle Roosen, Senior Director of Marketing and Communications, Tim Tebow FoundationEpisode HighlightsKyle’s story and journey to where he is today (3:20)Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)How It’s Built: A Recurring Giving Community (14:55)Develop + Implement your data layer (16:50)Create your branded product/community (18:45)Build your audience (24:40)Become elite storytellers (26:50)Creating content that is authentic (34:40)Pro Tips (37:00)Don’t overlook data & trackingDon’t forget immediate touchpointsA powerful moment of philanthropy in Kyle’s life (41:05)Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)How to connect with Kyle (49:55)For more information + episode details visit: weareforgood.com/episode/536.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter
Released:
May 15, 2024
Format:
Podcast episode

Titles in the series (100)

Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. With bootstrapped budgets and staff, the community of do-gooders are seeking camaraderie along the journey, a safe place to grow and learn and find connection and inspiration. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We are for good. You in?