Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look?, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning??LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief Marketing Officer, Usher's New LookEpisode HighlightsKim’s story and journey to where she is today (3:15)Usher’s New Look + Their Marketing Strategy (8:40)How It’s Built: Your Marketing Playbook! (13:35)Usher’s New Look’s Programming (21:25)Pro-Tips + Lessons Learned (27:00)A powerful story of philanthropy in Kim’s life (35:30)Kim’s One Good Thing: Being your true self is the key to success. (39:30)How to connect with Usher’s New Look + Kim (41:15)For more information + episode details visit: weareforgood.com/episode/538.Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.Head over to weareforgood.com/friends to learn more ?Support the Show.Support the ShowIf you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good. Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.Learn more today at weareforgood.com/friends. Join the We Are For Good CommunityYou can think of it as the after-party to each podcast episode ?Say hi?LinkedIn / Instagram / Facebook / YouTube / Twitter