Quin Woodward Pu is the Director of Public Relations for Brightline Interactive. Quin explains what Brightline’s experiential marketing services are versus tradition marketing. Think of integrating digital into live events and you start to get the right idea. Think of karaoke and green screens at live sporting events and now you got a party. But this is really about tracking raw data through the use social media, the kind of stuff brands like Nascar and Pepsi are looking for. Brightline Interactive is a digital services agency that designs, produces, promotes, and installs fun social machines and digital experiences for national brands and agencies at sporting and entertainment events, mobile tours, museums, retail stores, lobbies, and conventions.