18 min listen
Influencer Marketing and AI; The Perfect Match?
Influencer Marketing and AI; The Perfect Match?
ratings:
Length:
11 minutes
Released:
Jun 1, 2022
Format:
Podcast episode
Description
In a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be.
And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to maximise your results; and it can take your strategy to the next level.
To hear how influencer marketing, machine learning and AI can be the perfect match, we invited our in-house Data Scientist Bernard Rosencrantz to the podcast studio.
Tune in to find out:
What AI is and how it’s used in influencer marketing
What AI features make the must-have list for fashion brands
The advantages AI can offer for influencer marketing campaigns
And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to maximise your results; and it can take your strategy to the next level.
To hear how influencer marketing, machine learning and AI can be the perfect match, we invited our in-house Data Scientist Bernard Rosencrantz to the podcast studio.
Tune in to find out:
What AI is and how it’s used in influencer marketing
What AI features make the must-have list for fashion brands
The advantages AI can offer for influencer marketing campaigns
Released:
Jun 1, 2022
Format:
Podcast episode
Titles in the series (100)
Predicting the Future of Influencer Marketing; Did We Get It Right?: In the beginning of 2021, we predicted five influencer marketing trends that we expected to see more of in the year to come. Now, one year on, we’re looking back to see how good we actually were at predicting the future. No pressure! In this podcast... by Influencer Marketing Talks