Today's consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers - this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this delicately as a brand?  
In this week's episode, we have Neve Fear-Smith from Talking Influence - one of the thought leading B2B publications which covers topics surrounding the influencer marketing industry. 
At Talking Influence, Neve is covering emerging industry topics and making sure industry professionals are keeping up-to-date with the latest insights. Today, Neve is with us in the studio to share her advice around cause-led influencer marketing. 
 
We’ll be talking about:
Best practice example of cause-led influencer marketing
How brands should approach social causes 
What makes a successful cause-led collaboration