14 min listen
Influencer Marketing for Different Beauty Segments
Influencer Marketing for Different Beauty Segments
ratings:
Length:
16 minutes
Released:
May 31, 2023
Format:
Podcast episode
Description
Based on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy.
It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments. Because as with most things in marketing, it's the small things that make the big difference.
Find out:
Aspirational, inspirational or educational - what’s right for your brand?
How TikTok has made beauty more akin to fashion
Why context and credibility is key, no matter the segment
It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different beauty segments. Because as with most things in marketing, it's the small things that make the big difference.
Find out:
Aspirational, inspirational or educational - what’s right for your brand?
How TikTok has made beauty more akin to fashion
Why context and credibility is key, no matter the segment
Released:
May 31, 2023
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks