14 min listen
Report: Exploring the Impact of Preference for Fashion Brands
Report: Exploring the Impact of Preference for Fashion Brands
ratings:
Length:
16 minutes
Released:
May 10, 2023
Format:
Podcast episode
Description
In this week's episode of the podcast, we speak with Carlos Casquilho, Head of Revenue at Cure Media, to discuss the findings of our latest research report surveying the brand strength of 13 major fashion brands in Sweden.
We explore what many of the brands are missing out on, why high awareness is not enough for brand success today, and what opportunities there are for brands to grow on TikTok and win the hearts of tomorrow's generations.
Find out:
Why do many brands seem to have a gap between awareness and preference?
The correlation between many social media followers and high preference
How Nike won the next gen. in soccer boots via long-term strategy
We explore what many of the brands are missing out on, why high awareness is not enough for brand success today, and what opportunities there are for brands to grow on TikTok and win the hearts of tomorrow's generations.
Find out:
Why do many brands seem to have a gap between awareness and preference?
The correlation between many social media followers and high preference
How Nike won the next gen. in soccer boots via long-term strategy
Released:
May 10, 2023
Format:
Podcast episode
Titles in the series (100)
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