“If failure is not an option then neither is success.”- Seth GodinWe discuss the final component in Steve's 8 Essentials of Remarkable Retail framework: "Radical" with guests Pier Fawkes and Scott Lachut from PSFK, a leading retail experience design and innovation firm.  Being "Memorable" is what's what's needed to become the signal amid the noise in creating a remarkable growth strategy, whereas becoming "Radical" is a big part of how to do it by building a culture of experimentation and developing innovation as core capability and organizational habit. In unpacking this essential we discuss how Walmart, Amazon and others fight what Steven Pressfield calls "The Resistance," why quitting is underrated and how we can find beauty in imperfection.Piers FawkesPSFK Founder | Trends Researcher | FuturistSince his early career, Piers Fawkes has driven the adoption of progressive ideas to impact the global community. It began with the first Dotcom boom, where he led the London office of one of Europe’s top agencies. He also pioneered the use of digital video at a scrappy start-up a few years before YouTube came about. He is best known for establishing the progressive think-tank PSFK.Today, he continues to give talks, support the companies he owns and advises, and provide a mix of inspirational services to help businesses realize their potential.Scott Lachut, Partner/President of Research & Strategy at PSFKIn my current role, I'm tasked with studying the shifting context of the consumer, culture and marketplace to understand what that means now and in the future. I look at both the big picture and emerging signals of change to identify opportunities and develop strategies to take advantage of them. I've had the pleasure of working with a great roster of companies across industries, including Facebook, American Express, Nike, BMW, Marriott and Apple, helping them to innovate their retail, marketing, product and customer experience.Learn more and register for PSFK's Retail Innovation Week here. Related ReadingSteve Dennis, "Misteaks Were Made," "Quitting is Underrated," and "Wabi-Sabi."Seth Godin, The PracticeSteven Pressfield, The War of ArtSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his     website.     Remarkable Retail: How To Win & Keep Customers in the Age of Disruption was recently named the best retail book of all time by BookAuthority. It's available in hardcover, audiobook or as a ebook at     Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a     Forbes senior contributor and on     Twitter and     LinkedIn. You can check out his speaker "sizzle" reel     here. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,     The Voice of Retail, plus      Global E-Commerce Tech Talks  and     The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael     here  or on     LinkedIn.