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The Beauty of Innovation with Ophelia Ceradini, former VP, Digital Technology & Innovation Group at Estée Lauder

The Beauty of Innovation with Ophelia Ceradini, former VP, Digital Technology & Innovation Group at Estée Lauder

FromRemarkable Retail


The Beauty of Innovation with Ophelia Ceradini, former VP, Digital Technology & Innovation Group at Estée Lauder

FromRemarkable Retail

ratings:
Length:
43 minutes
Released:
Aug 22, 2023
Format:
Podcast episode

Description

Joining us for our final episode recorded live at last month's Lead Innovation Summit is Ophelia Ceradini, recently departed VP, Digital Technology & Innovation Group at Estée Lauder Companies Online. In a wide-ranging interview we go inside Estee Lauder's innovation process, digging into what inputs drive their strategic agenda, the role of employing a "test and learn" framework, and how to build a culture of experimentation. We also touch on the emerging world of "hyper-personalization."As usual we kick-off with the week in retail news. In the earnings battle between two of the world's biggest retailers, Walmart is the clear victor delivering solid sales growth and raising their guidance, while Target reports its first down quarter in six years. The home improvement sector struggles continues with Home Depot lackluster results, while the flight to value is clear as TJX and Ross Stores grab market share. We then move to the blockbuster merger between Tapestry and Capri Holdings, before wrapping up with worries about the commercial real estate market (and WeWork in particular) and the big pullback in online grocery shopping.Our interview with Judith McKenna, formerly President of Walmart InternationalOur interview with Nancy King, SVP Product at Target About OpheliaOphelia Ceradini is the former Vice President of Digital Technology and Innovation at The Estée Lauder Companies. In this role, Ophelia oversaw Digital Innovation for the company’s portfolio of over 25 prestige beauty brands, where she lead consumer experience-driven innovation for Mobile, In-Store Digital and other Multi-Channel Platforms.Over the last 15 years, Ophelia held various strategic digital and creative roles across The Estée Lauder Companies. In her previous role as the Executive Director of Production for the company’s Online division, Ophelia led the expansion of the company’s e-commerce footprint, contributing to the company’s position today as the number one e-commerce player in prestige beauty both globally and in the U.S. In addition, Ophelia launched The Estée Lauder Companies’ first mobile platform, which established the cornerstone of the company’s mobile-first strategy.Ophelia loves the outdoors, embracing a healthy and active lifestyle that includes participating in triathlons, biking, swimming and running. She’s an aspiring ceramic artist and loves spending time with her family. About UsSteve Dennis is a strategic advisor, keynote speaker, and bestselling author of focused on growth, innovation, and the impact of digital disruption. He is widely considered one of the foremost and influential voices in the retail industry. You can learn more about Steve on his  website.  His #1 bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!
Released:
Aug 22, 2023
Format:
Podcast episode

Titles in the series (100)

If you think the last few years of the COVID era was a wild ride, buckle up buttercup, things are only going to get tougher as retailers face escalating competition and increasing macroeconomic headwinds. In an era where even very good is no longer good enough, to rise above the rest our only choice is to choose to be remarkable. And making this remarkable mind shift requires that we aim higher, act more boldly and move much faster. As a C-level executive at two Fortune 500 companies, keynote speaker and strategic advisor to dozens of retail, consumer and technology brands, I help organizations accelerate their growth. I'm also the author of the recent best-selling book "Remarkable Retail: How to Win & Keep Customers in the Age of Disruption." Join me and my co-host Michael LeBlanc, Producer & Host of The Voice of Retail podcast, The Food Professor podcast and the Conversation with CommerceNext podcast as we explore the evolution of modern retail. Along with special guests, including top retailers and industry thought leaders, we'll explore the latest events within the retail industry and beyond for a lively and interactive journey to Remarkable Retail. Presented by MarketDial. © 2020-2022 M.E. LeBlanc & Company Inc. All Rights Reserved.