30 min listen
The 6 New Forces Of The COVID Economy
ratings:
Length:
37 minutes
Released:
Mar 9, 2021
Format:
Podcast episode
Description
This week we delve into some of the new material in Steve's expanded and completely revised 2nd Edition of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, which will be released on April 13th (see below for a special listener book offer).We dig into the effects of the pandemic and what retailers need to be doing right now to position themselves for the rebound. Steve outlines 6 major forces:Bifurcation 2.0An Accelerating AccelerationReallocation and the Redefinition of EssentialPower Consolidation and the Last Men StandingThe Great RewiringHybridization.After our discussion we jump into our new weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's highlights include Target's blockbuster earnings, Disney's store closings, ThredUp IPO filing, Nordstrom's partnership with Tonal and Saks decision to spin-out its online operations.Special Offer! If you would like to see the new addition of Remarkable Retail before April 13, place a pre-order for the hardcover edition from any place books are sold worldwide. Then, email us the receipt, and we will send you the ebook version a few weeks in advance to get a jumpstart on reading the book. Send the email order confirmation to books@sageberryconsulting.com with "Podcast Offer" in the subject line. Once we get that email, we will email them back an Ebook file for Kindle Nook, Kobo, all the different formats. Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Released:
Mar 9, 2021
Format:
Podcast episode
Titles in the series (100)
This One Goes to 11: "Great brands don't chase customers; customers chase great brands." - Gary Friedman, CEO Restoration Hardware We are on to #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty. In unpacking this essential we discuss how to own the "real estate of the mind," and what we mean when we talk about "experience" as something other than the latest bright shiny object. Drawing on key take-aways from Steve's book we define the six characteristics of memorable and discuss case studies that illustrate the various ways leading retailers are implementing memorable strategies including mega-brands like RH, Nordstrom, Nebraska Furniture Mart and Amazon, along with "special not big" retailers such as Franklin BBQ and Blue Star Donuts. by Remarkable Retail