48 min listen
Instacart and the Last Mile Delivery Journey with Special Guest Kiri Masters.
Instacart and the Last Mile Delivery Journey with Special Guest Kiri Masters.
ratings:
Length:
39 minutes
Released:
Mar 30, 2021
Format:
Podcast episode
Description
This week we talk about the broader eco-system of last mile delivery and the role of 3 rd party services. Specifically, we go deep on Instacart, with our special guest Kiri Masters, founder & CEO of Bobsled Marketing and co-author of Instacart for CMOs (a follow-up to her 2019 book Amazon for CMOs). We unpack the key elements of Instacart's business model, what's driving growth, the challenges that lay ahead and where they are likely headed. Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's big stories include stellar earnings from LL Bean and RH, Walmart's Project Glass revelations, the battle between landlords and retailers on what counts as a sale and Krispy Kreme's vaccination donut offer.Kiri Masters is the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), I'm watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the age of marketplaces.Kiri wrote the books "The Amazon Expansion Plan," (updated in 2018), "Amazon For CMOs" (September 2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for Amazon sellers, advertisers, and CMOs.Kiri is a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.Learn more about what we do at: www.bobsledmarketing.comRead Kiri's posts on Forbes at: www.forbes.com/sites/kirimastersListen to Kiri's podcast at: www.ecommercebraintrust.comSpeaking opportunities: at www.kirimasters.comFind Kiri's books at: www.amazon.com/Kiri-Masters/e/B01MD17BBK********Join us to celebrate the release of Steve's new book.Monday, April 12 at 5pm EST. We'll be joining Trevor Sumner and other retail luminaries for a Remarkable Retail takeover of "This Week in Retail" on Clubhouse.Tuesday, April 13th at 5pm EST. Join us on Zoom for our Virtual Book Launch Celebration with special guests Seth Godin, Sucharita Kodali and many more. Space is limited, so please register here ASAP.To pre-order the hardcover or ebook click below.U.S. ResidentsCanadian ResidentsU.K. ResidentsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Released:
Mar 30, 2021
Format:
Podcast episode
Titles in the series (100)
The Customer is the Channel with guest Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Company: “Silos belong on farms.” - Bob Thacker, former, Sears VP Marketing We're moving on to the 3rd of the "8 Essentials of Remarkable Retail": Harmonized, which revolves around the idea that we must drop our channel-centric thinking, processes and metrics, embrace the blur that is shopping today and see the customer as the channel. "Harmonized" retail moves us beyond omni-channel. It's not about being everywhere--or simply providing a seamless experience--we have to show up in remarkable ways in those moments that matter the customer journey. When we not only resolve discordant notes, but focus on "amplifying the wow" in our customer's experience, we can orchestrate an intensely relevant and memorable set of outcomes. With our special guest, Rob Mills, part of the senior leadership team at Tractor Supply Co. we talk about the success Tractor has had d by Remarkable Retail