38 min listen
The End of Scarcity with best-selling author Seth Godin
The End of Scarcity with best-selling author Seth Godin
ratings:
Length:
48 minutes
Released:
Oct 6, 2020
Format:
Podcast episode
Description
In this episode we talk about the end of scarcity that previously characterized much of retail's evolution. As we entered the 21st century, some 98% of all retail was done in brick & mortar locations where access, product choice and the information about what product and services would best meet our needs--and the price we should pay-- was highly constrained. Now e-commerce and the ubiquity of smart devices has created an anytime, anywhere, anyway landscape and a world of abundant choice, where even very good is no longer good enough.Then we interview with the one and only Seth Godin, best selling author of 19 books, 7,000 blog posts, fellow podcaster…marketing legend. Seth implores retailers to ask themselves one key question in the age of COVID: “Would they miss you if you were gone.” We also get a preview of Seth's forthcoming book The Practice.You can learn more about Steve on his website here . His new best-selling book is available in hardcover, audiobook at ebook at Amazon or just about anywhere else books are sold. Steve shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.You can learn more about Michael here ( www.meleblanc.co) or here on LinkedIn ( https://www.linkedin.com/in/michaeleleblanc/ )******If you liked what you heard you can subscribe on Apple, Spotify or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail, brand or CPG industry. Have a safe week everyone!
Released:
Oct 6, 2020
Format:
Podcast episode
Titles in the series (100)
Challengers of the Status Quo with Coresight Research's CEO & Founder Deborah Weinswig: EPISODE SUMMARY Why do so many companies defend the status quo even when it becomes increasingly obvious that their business model is losing customer relevance and remarkability? Why do others think they can cost cut and store close their way to prosperity? In this episode we look at the roots causes of how and why retailers sink into irrelevance and risk a mass extinction event. Then we flip these questions on their head to explore ways to defy conventional wisdom and create a culture of experimentation. Along the way we touch on why "the opposite is risky" and why quitting is often underrated (hint: it has to do with understanding opportunity cost). Nordstrom's Local strategy gets a shout-out, as does Apple's new Express concept. We also dub JC Penney the "world's second longest liquidation sale." Our special guest is Deborah Weinswig, one of retail's leading analysts and thought leaders, and the by Remarkable Retail