Seth Godin joins us for the kick-off episode of Season 5 to discuss his new book and project: The Carbon Almanac: It's Not Too Late. For the few who may not know, Seth is an internet pioneer, best-selling author of 20 books, host of the Akimbo podcast and one of the world's most sought-out keynotes speakers. Most importantly Steve was also best man at Seth's wedding.As individuals, citizens and members of the retail community we all have an opportunity and, one could say, an obligation, to address the climate crisis. In a wide ranging conversation we learn what the Carbon Almanac movement is all about, how it came to be and what Seth hopes its impact will be. We go beyond the myth of the "carbon footprint" to delve into the need for true systemic change and how that can be manifested. We also discuss the critical role for the retail industry in demonstrating sustainability leadership and talk about what brands like Patagonia are doing to make a difference.As usual, we kick things off with a fast-paced look into the big retail news of the week, including the need for the industry to "buckle up Buttercup" in the face of growing headwinds,  what to make of Kohl's being left at the alter and what Mark Triton's departure from Bed, Bath & Beyond means from the brand's future. Steve also predicts that some CEO's at digitally native vertical brands might want to update their resumes.Steve's Relevant Forbes ArticlesIs Kohl's New Strategy Merely A Slightly Better Version of Mediocre?Here's Why Amazon Should Buy Kohl's--with One Big CaveatAbout SethSeth Godin is an Author, Entrepreneur and Most of All, A teacherSeth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking