Why are private branding strategies becoming increasingly important to the retail industry? We unpack this question in detail, first clarifying some often confusing terminology, while also making the important distinction between "private labels" and "private brands." Mostly we center the important role of exclusive products in providing competitive differentiation, minimizing web-enabled price shopping and improving margins. We also call out how retailers young and old, vertically integrated and multi-line, are doubling down on private brands as a way to become more remarkable.What's behind big shifts at Amazon, Target and Bed, Bath & Beyond? Why are DNVB's partnering up with legacy players like Nordstrom for semi-exclusive distribution?  Why are Nike and others moving away from wholesale distribution to more exclusive, DTC channels? We take it all on!But first we open up the with the Top 3 retail stories that caught our attention this past week, including some take-aways from "Singles Day" (aka the 11.11 Global Shopping Festival) and what to make of the big bounce back in sales and earnings for some legacy players--and the lack of profitability among many so-called disruptor brands. While we're not exactly sure just what the heck the "Metaverse" is (a second life for Second Life?), we do take on Facebook's (er, Meta's) plans to market it through their own physical stores.Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.