This week we go guest free to tackle some of the more pernicious misperceptions, missteps, and false narratives that continue to get in the way of retailers' making the strategic progress they so urgently need. As the Covid sales bump disappears and consumer demand wanes we will--as Warren Buffet famously said--"get to see who's been swimming naked." Without aggressive action retailers stuck in the unremarkable middle will soon face a harsh reckoning.Among the topics we take on is the false notion that physical retail is back, the danger of treating physical and digital sales as a zero-sum game, the changing role of brick-and-mortar locations, and the need for many retailers to end their "one-size-fits-all' real estate strategies to reconfigure in favor of a more hybrid approach.But as is our custom, we start with a fast-paced analysis of the most important retail news of the week, including what the latest US monthly sales report says about the slowing pace of spending and winning and losing merchandise categories. We then take on mostly disappointing earnings from Walmart, Target, Home Depot, and TJX, before turning our attention to the emerging remarkable growth story of On, the performance running and apparel brand that is far from a wobbly unicorn.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!