48 min listen
Driving Remarkable Customer Engagement with Christiane Pendarvis, co-CEO of Pattern Beauty and Andrea Moore, Chief Digital Officer of NEST New York
Driving Remarkable Customer Engagement with Christiane Pendarvis, co-CEO of Pattern Beauty and Andrea Moore, Chief Digital Officer of NEST New York
ratings:
Length:
49 minutes
Released:
Feb 13, 2024
Format:
Podcast episode
Description
Joining us for a deep dive on creating remarkable brand stories and driving powerful customer engagement are two industry veterans who will also be gracing the stage at next month's Shoptalk event in Las Vegas. Christiane Pendarvis, co-CEO of Pattern Beauty, Tracee Ellis Ross's hair care brand, and Andrea Moore, Chief Digital Officer of NEST New York, the fast growing fragrance brand deliver s a master class on the changing consumer landscape, evolving customer journeys, and what brands must do to stand out and win the future. They also preview their Shoptalk sessions.But as usual we start with our analysis of the week's most important retail news, including offering new Macy's CEO Tony Spring some unsolicited advice before wondering whether Andy Jassey and team may (finally) be on to something with their Amazon Fresh reboot. We also explore Target's rumored late entry to the membership game and what to make of Tapestry and Capri's final earnings report before they are formally hitched. We also try discern what what be in store for malls (and JC Penney) based upon reading between the lines of the Simon Property earnings call.Steve's new book--Leaders Leap: Transforming Your Company at the Speed of Disruption--will be released April 23rd (note new release date). And for a limited time pre-order it at Amazon, Barnes & Noble, Bookshop,org, or any other retailer worldwide, and get some very special FREE bonuses.Buy 1 Copy and receive:- An exclusive PDF book excerpt- An invitation to a private pre-launch virtual event.Buy 5 Copies and receive:- All the above, plus access to a small group virtual Q&A session.Buy 25 copies or more and receive:- All the above, plus a private one-on-one 20 minute Zoom consulting or executive leadership coaching session with me.Simply email your receipt to leadersleap@sageberryconsullting.com and we will handle the rest!Shoptalk Offer:10% off General Attendee10% off Retailer & BrandCode - remarkableattendee Code - remarkableretailandbrandLink - https://stus24-registration.personatech.com/code?cId=cmVtYXJrYWJsZWF0dGVuZGVlLink - https://stus24-registration.personatech.com/code?cId=cmVtYXJrYWJsZXJldGFpbGFuZGJyYW5k About ChristianeChristiane Pendarvis is a growth-oriented chief executive with over 25 years of experience leading direct-to-consumer and omni-channel consumer businesses. Her career focus has been in general management and retail merchandising, running $250M to $1B operating businesses with Fortune 500 brands such as Old Navy and Victoria’s Secret. Known for her ability to translate insights into business strategies, she has extensive strategic planning, assortment development, digital commerce and retail operations experience; and has driven large scale technology infrastructure projects. Ms. Pendarvis approaches all her roles with compassion, humility and empathy, driving profitable growth and shareholder value by unlocking the power of people and diverse teams. She sits on the board of directors for Hims & Hers (NYSE: HIMS, Member - Audit) and Hootsuite (Chair – Nom/Gov, Member – Audit) and was previously on the board of Savage X Fenty. Ms. Pendarvis has been recognized in WWD’s 2023 Most Inspirational Women Leaders, WWD’s 2022 50 Women in Power and as a Top Woman in Retail by Women in Retail Leadership Circle in 2021. Ms. Pendarvis is currently Co-CEO of PATTERN Beauty By Tracee Ellis Ross where she is responsible for all aspects of the business in partnership with Ms. Ellis Ross, the Founder. Prior to Pattern, she was Co-President at Savage X Fenty where under her leadership the company grew 6X from 2019 to 2022 and successfully closed two financing rounds totaling $240M in 2021. She led an expansion into new product categories including Mens, Loungewear and Womens Activewear as well as the brand’s channel expansion into physical retail in 2022. Ms. Pendarvis has held executive roles with top tier retailers and DTC companies includ
Released:
Feb 13, 2024
Format:
Podcast episode
Titles in the series (100)
The Customer is the Channel with guest Rob Mills, EVP, Chief Technology, Digital Commerce and Strategy Officer at Tractor Supply Company: “Silos belong on farms.” - Bob Thacker, former, Sears VP Marketing We're moving on to the 3rd of the "8 Essentials of Remarkable Retail": Harmonized, which revolves around the idea that we must drop our channel-centric thinking, processes and metrics, embrace the blur that is shopping today and see the customer as the channel. "Harmonized" retail moves us beyond omni-channel. It's not about being everywhere--or simply providing a seamless experience--we have to show up in remarkable ways in those moments that matter the customer journey. When we not only resolve discordant notes, but focus on "amplifying the wow" in our customer's experience, we can orchestrate an intensely relevant and memorable set of outcomes. With our special guest, Rob Mills, part of the senior leadership team at Tractor Supply Co. we talk about the success Tractor has had d by Remarkable Retail