It’s time to Lead With Your Brand…New Year! As we start 2023, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. EveryTuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process. What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks? This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea! You have got to find your target audience. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve. Plus, as always, you’ll hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest, Raman Sehgal, founder and Global President of Ramarketing, an agency looking to raise companies' profile and generate leads in the pharma and biotech sectors. Raman is also the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself. Guest Bio Raman SehgalFounder and Global PresidentRamarketing–Having founded ramarketing in 2009, Raman has grown the business (headquartered in the UK’s North East with a presence in Boston, MA) beyond what he ever could have imagined. A $multi-million, PE-backed, international digital, design, and content marketing agency, with over 60 employees and growing, supporting clients in the life science space across the world. Today, alongside being an entrepreneur and ramarketing’s Global President, Raman is an international best-selling author, keynote speaker, blogger, guest lecturer, and Forbes Agency Council Member. He is also co-founder of Lead Candidate, a specialist talent acquisition partner for the pharma and biotech outsourcing space, and the host of industry-leading pharmaceutical podcast - Molecule to Market where he takes listeners inside the outsourcing space of the drug development and manufacturing ecosystem.   During Raman’s career, he has been privileged to work with 100s of brands across the global life science supply chain, advising on business, comms, digital marketing, and creative strategy. Raman is the host of the Molecule to Market podcast and the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria