On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Step Three: Refine Who You Want To BeNow it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.  Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!”  Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?  These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas. Jayzen is excited to welcome Robin Singhvi to the show. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders and went on to create SmartCue. Guest BioRobin SinghviFounder,  SmartCue Robin Singhvi is the founder of SmartCue, a smart sales effectiveness platform that helps sales teams deliver personalized product demos and close deals faster. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders.  He built up the muscle memory to identify prospect needs and accelerate deal cycles. Robin has demonstrated success at driving high-value, complex, strategic partnerships with multiple stakeholders and teams in a highly matrixed environment. Robin has a computer science degree from here in India (2003) and an MBA from Willamette University in Salem, Oregon (2010). Post his MBA, he spent 10+ years with startups of various sizes, all in the B2B SaaS space selling to Enterprise clients, mostly in the US. His roles at these companies were primarily at the intersection of sales & product.  Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria