Jayzen is excited to welcome Kosha Irby to the show. Kosha has had an incredible career in sports marketing and the business of sports after starting as a student athlete. He is currently the CMO of Professional Bull Riders (PBR), and first to admit he’s not what people think of as a cowboy. He continues to be successful in leveraging his unique perspective to help expand the PBR brand.
People who experience a Lead With Your Brand workshop or keynote often want to explore more on how to put the system into action to benefit their career. A key aspect of this is understanding what your personal brand filters are and how best to use them. How can you complete any project in your “signature” way so that your colleagues and boss see your thumbprints all over it and know the value that you bring.
Kosha was hooked on the business of sports after a really unique entrepreneurial effort while a college athlete. His career stories are as insightful as they are entertaining, as he has worked around the world and brought his unique brand and perspective to every position he has had. Notably, he oversaw live event marketing and sales for WWE in several global markets.
Guest Bio
Kosha Irby
Kosha Irby (CO-Shay ER-BEE) currently serves as CMO & SVP Business Development and Consumer Events for Professional Bull Riders (PBR). He is responsible for all aspects of PBR’s consumer marketing and live event efforts.
Prior to joining PBR, Irby was Team President of the Memphis Express. In this role, he oversaw all business functions for the professional football club. Prior to that, Irby oversaw live event marketing and sales for various domestic and international markets on behalf of WWE, a publicly traded (NYSE: WWE) global media company.
Prior to joining WWE in 2011, Irby served in various senior marketing positions at Georgia State University, Saint Louis University and the University of South Florida.
Irby attended the University of Memphis (1996-01) and earned a bachelor’s degree in exercise and sport science in 2000 and his MBA in Marketing in 2001.
Links 
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com
Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria
To learn more about The Professional Bull Riders, visit: https://pbr.com
 Connect with Kosha on all platforms at @koshairby