Could your ego be standing in the way of your agency's success? Do you want to perform at peak level but struggle to break through an invisible ceiling? It might be time to reinvent and put energy into a mindset that helps you get there. There are a lot of people claiming to know the “secret to success” but most ignore the core issues of the mental game. Today’s guest has been the coach to pro athletes, public figures, and leaders by helping them improve performance by starting with improvements to their mental game. Todd Herman is a global leader, speaker, author, and mentor who helps amazing talent, like Kobe Bryant, reach a new level in their careers. He coaches elite pro athletes, leaders, and public figures on the topics of performance, strategy, mindset, and execution. Todd is an insider in the thought process of not only elite performers but legends in their fields. In this episode, we’ll discuss: Overcoming ego death by developing an alternate persona. Separating the different sides of your identity. Being authentic and intentional as your identity superpower. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Dot & Co: Today's episode of the Smart Agency Masterclass is sponsored by Dot & Co, client management specialists that will help digital marketing agencies keep their clients happy. With the help of their knowledgeable account managers, agency owners can step away from the day-to-day and focus on driving results. Check out dotandcompany.co/smartagency and get 20% off your first month working with them.   The Path of the Mental Coaching Game Todd got his start in 1997 coaching high school football players and got really good results by helping them with their mental game. Back then, mental game coaching wasn’t really an industry, a market, or even a niche. Nevertheless, he got results and parents started reaching out to pay for private coaching lessons. Since his coaching career started in the world of sports and being a big believer in mentorship, he reached out to Harvey Dorfman, a giant in the mental game industry. With Harvey, he got to go behind the scenes and see what it’s like to work with professional athletes. This is how he started moving more into the world of peak performance and mental game coaching. Since then, Todd has improved his methods and moved on to coaching Hollywood and Broadway talent, and top CEOs. Whatever his clients are trying to conquer, he usually goes back to the principles of the inner game, strategic game, and execution game. With this, he builds programs and systems to tackle their goals. As Todd's coach, Harvey had a huge impact on his career. His best advice was that you don’t need to act a certain way in order to deliver value. He didn’t need to be the kindest or the most aggressive or appear a certain way to help his clients. He just needed to be honest and use everyday words, without the need to posture with big words. Overcoming Ego Death by Developing a New Persona Todd met Kobe Bryant when the athlete reached out to his coach Harvey while going through a difficult time due to a public scandal. It was 2003 and Harvey described it to Todd as Kobe's “ego death” or an identity challenge. Harvey referred Kobe to Todd at that time, as he specialized in that kind of crisis for athletes. As Todd explains, when an athlete needs to step into a new world or new type of challenge, like a college athlete going to a professional league, they need to shed some of their old identity. The longer it takes them to do that, the greater the chances they’ll never succeed in that new area. At that time, Kobe was going through a moment that forced him to shed his image as a young, naïve player. This was the source of his crisis and he needed to figure out a new identity to get back in the game. Todd worked with him to cultivate a new image of Kobe, both ON and OFF the court. With Todd's help, Kobe developed an aspirational persona of a stone-cold killer who ne