Jayzen is thrilled to chat with Rita Drucker on the show. Rita has one of those super cool jobs that you hear about and has had an incredible career journey across entertainment, tech and now aviation. In her words, “your career is basically a suitcase,” taking skills and experiences from each position and bringing them with you to the next. Rita has packed an amazing suitcase and has fantastic stories and advice that anyone can learn from. Currently, she is in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom, which is creating a sustainable supersonic commercial airliner.
Rita is a former movie studio executive with nearly two decades of entertainment marketing experience, Drucker often uses movie references as she makes complex ideas sound simple. From working on films like Avatar, X-Men, and Ice Age, to founding Yahoo Storytellers content studio and leading brand integration at Snapchat, Drucker has helped companies across industries grow through collaboration.
Guest Bio
Rita Prosyak Drucker
Head of Marketing Partnerships
Boom Supersonic
“I have a very particular set of skills.” The iconic line delivered by Liam Neeson’s character in the action thriller Taken is how Rita Drucker describes a career that has constantly evolved and allowed her to build a skill arsenal. A former movie studio executive with nearly two decades of entertainment marketing experience, Drucker often uses movie references as she makes complex ideas sound simple. Currently, in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom.
From working on films like Avatar, X-Men, and Ice Age, to founding Yahoo Storytellers content studio and leading brand integration at Snapchat, Drucker has helped companies across industries grow through collaboration.
After a career spent in theatrical marketing including more than a decade at 20th Century Fox as Senior Vice President, Rita made the leap to tech. In 2013, she joined Yahoo, the grand-daddy of the internet, to launch the marketing partnerships and branded entertainment teams.
Drawn to disruptive ideas, she founded and launched Yahoo Storytellers to leverage its vast 1st party data ecosystem to inform storytelling strategies and optimize performance for advertisers, driving 8-figure revenue growth.
In January 2018, Rita arrived at Snapchat in a newly created post, leading the company’s efforts to bridge content and monetization for its original shows and publisher partnerships as Head of Brand Integrations, and subsequently, as its first Head of Premium Content Solutions.
Drucker is a proud immigrant who came to the US as a refugee from the Ukraine. Raised in Los Angeles, she attended the University of Southern California (Fight On Trojans!), earning a Bachelor of Arts in Journalism.
Links
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