For the first time ever on the Lead With Your Brand! Podcast, you will hear Jayzen truly surprised with “wait..you were on The Amazing Race??!!” And, now as CEO of a leading multicultural marketing agency, that’s just one of the great stories and useful insights that Oswald Mendez brings to the show.
As a kickoff to Hispanic Heritage Month, Jayzen is so thrilled to welcome Oswald to the podcast. As an openly gay man of Cuban decent, Oswald not only celebrates his own multiculturalism, he continually works to help brands understand and better meet the needs of multicultural consumers in a way that drives business impact.
Starting his career as a receptionist in a major advertising agency to pay for college, he has gone on to a successful career in the agency world and is currently the co-founder and CEO of New Majority Ready LLC, whose mission is to put multicultural audiences front and center in the business planning process for companies to engage meaningfully and authentically in their marketing and growth strategies.
Guest Bio
 Oswald M. Méndez 
Co-Founder & CEO, New Majority Ready LLC
Unconventional thinker who balances creative and analytical approaches to problem-solve. Throughout his career, Oswald has been at the forefront of market trends. His ability to combine analytics and the Zeitgeist has led to his business success by uncovering new and unique growth opportunities.
Oswald’s business trajectory began at the same time he started his studies at NYU. As a recent arrival to the U.S. from Cuba, it was out of financial necessity that he joined Conill Advertising, the largest Hispanic full-service agency at the time, to pay for college. And, it was there that he discovered his passion for companies to understand the importance of being attentive to future market trends while serving untapped audiences that can generate significant growth opportunities. It was at this intersection of culture and commerce that Oswald found his purpose in business.
 Currently, as CEO and Co-Founder of New Majority Ready, Méndez’ career path has come full circle in continuing his passion to super-serve and elevate under-represented audiences that are critical to the future of businesses. New Majority Ready’s mission is to put multicultural audiences front and center in the business planning process for companies to engage meaningfully and authentically in their marketing and growth strategies.
Links
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