Jayzen is thrilled to welcome one of the most successful marketers in the entertainment industry, who has an amazing career story to tell. Puja Vohra is the Executive Vice President of Marketing and Strategy for Showtime Networks, Inc. Knowing virtually no one in New York, Puja left her career in India, as she knew she needed to be in the “center of the universe,” and immigrated to America. After nearly 50 informational interviews and countless odd jobs over four years, she finally landed her big break in television marketing. The rest is an amazing history.
Puja Vohra is the perfect guest to wrap up AAPI Heritage Month! Over the past month, we’ve featured the stories of amazing leaders who have and continue to shape culture and community, all who happen to be of AAPI descent. Be sure to check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/AAPI with a number of our favorite APPI voices from the podcast.
Let’s amplify AAPI voices and work to #StopAAPIHate!
Guest Bio
 PUJA VOHRA
EXECUTIVE VICE PRESIDENT, MARKETING AND STRATEGY,
SHOWTIME NETWORKS INC.
Puja Vohra is Executive Vice President, Marketing and Strategy, for Showtime Networks, Inc. In her role, Vohra oversees the marketing of all SHOWTIME original programming, including award-winning series such as BILLIONS, THE CHI, BLACK MONDAY, YOUR HONOR, THE GOOD LORD BIRD and THE L WORD: GENERATION Q. She also oversees its full-funnel media efforts, promotions, digital strategy and social media, as well as brand strategy and analytics.
Vohra is a seasoned leader with over two decades of experience working with leading brands around the world. Prior to SHOWTIME she was most recently CMO for BSE Global, where she directed marketing, creative and digital efforts for BSE Global properties, including the Brooklyn Nets and Barclays Center.
Prior to that, she served as Executive Vice President of Marketing and Digital for truTV, a division of Warner Media. In this role, she was responsible for all on- and off-air marketing campaigns for the network’s slate of programming, including the Emmy® Award-nominated At Home with Amy Sedaris, I’m Sorry, Impractical Jokers, Adam Ruins Everything and Tacoma FD.
Vohra joined truTV in March 2014 after serving as Senior Vice President of Marketing at Oxygen Media, where she managed the network’s consumer and ad sales marketing teams. She also previously had senior consumer and sales marketing roles at Bravo Media, making a splash with several successful launches including early seasons of Project Runway, Top Chef and The Real Housewives franchise, as well as the network’s first “Affluencers” trade campaign.
Prior to her time in the US, Vohra held marketing roles at Seagram India and MTV India.
She holds a Bachelor’s degree from Delhi University and an MBA from the Indian Institute of Management, Calcutta. She’s been a speaker on several high-profile industry panels including Advertising Week, Variety Massive, NAB, TVOT and Promax. Under her direction, her teams have been the recipients of several awards, including a CLIO Grand, a Shorty, several CLIOs and Promax Awards for breakthrough social response and marketing campaigns. Vohra lives in Brooklyn, NY with her husband, Laxman, their 12 year-old daughter, Mira, and their mutt, Bailey. If she could, she would eat PB&J’s from Sarabeth’s every day.
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