Welcome to the Lead With Your Brand New Year Challenge! Week 5 : Keep Up Your Image
It’s week 5 of the #LeadWithYourBrandChallenge! For those just joining the Challenge, each week, Jayzen is breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™
Now that you’ve supersized your brand attribute descriptors last week, it’s time to put them into action every day. A brand is much more than words. It is about how you show up, the behaviors you exhibit and choices that you make every single day. This week we are exploring brand filters, that is, what is it that helps determine how you dress, present ideas and produce signature projects.
Jayzen is excited to welcome Celeste Alleyne to the show. Celeste has worked with some of the most prolific individuals you can think of and has amazing career stories to share. She is the Director, Executive Engagements at Microsoft and has worked in community and public affairs for Nike and AT&T, after starting her career in television.  
Guest Bio
Celeste Alleyne 
Celeste Alleyne is taking a new position within the Microsoft Content Operations-Corporate Events Team as Director, Executive Engagements. She will be responsible for ensuring clarity, communication, and strategic planning for how Events, Studios and Community (ESC) supports and leverages the Microsoft Executive Community across the company’s entire global portfolio of events. Previously, she was Director of Citizenship, Public Affairs and Market Management for Microsoft’s West Region; covering two districts and thirteen states. In this position Celeste leads all of Microsoft’s regional public affairs and community affairs programs and strategies. She has driven Microsoft’s US YouthSpark program implementation for students, educators and military dependents across the country for the last six years. She currently drives the STEM and Artificial Intelligence Access & Equity pillar to support underserved people and communities across the country with entrée into the job market.
Celeste was chosen to be the US Citizenship Lead for all Microsoft’s Retail Stores and Education. She was most recently selected as a Cultural Transformation; Diversity & Inclusion Advisor to Microsoft’s President of North America Kate Johnson and her leadership team. She was also a member of Microsoft’s US Diversity & Inclusion Executive Sponsor Committee and currently leads the Empathy in Action “Lived Experiences” pillar under Microsoft’s Chief Development Officer, Jacky Wright.
Prior to Microsoft, Celeste was Nike’s Western Region Community Affairs and Communications Director. Celeste started her career at Nike as Group Public Relations Director of Core Sports. Celeste joined Nike after eight years with AT&T’s Pacific Region in Los Angeles where she served as Western Region Director of Public Relations and Community Affairs.
Celeste served as Cultural Affairs Commissioner under Mayor Antonio Villaraigosa for six years, and currently serves as a board member of the Los Angeles Area Chamber of Commerce and the Greater Los Angeles African American Chamber’s Education Fund. Her passion is to provide all youth and adults --especially the underserved—with STEM and Artificial Intelligence skills and programming.
Celeste graduated with honors in Semiotics from Brown University and studied Broadcast Communications for a Masters’ degree program at New York Institute of Technology.
She is the author of a self-help book, A Punch in the Stomach: Taking Back Your Life After Job Loss, and has received community, social impact and D&I awards from Microsoft, EmpowerHer, The Help Group, Claremont Lincoln University, National Action Network and the Boys & Girls Club of America. She is a member of the distinguished