Welcome to the Lead With Your Brand New Year Challenge! Week 4 : Refine Who You Want to Be
On to week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into steps for you to follow along. If you are just joining us, it’s not too late! Just go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™
Last week, your assignment was to find 5 to 8 brand attribute descriptors. This week we are turning up the volume and supersizing your words to take them from commodity language and transform them into super powers that are uniquely you.
Jayzen also is thrilled to welcome Ivan Estrada to the show. Ivan has already had an amazing multi-faceted career and is currently one of the top real estate agents in Los Angeles managing his own team. His approach to his work and breakthrough social media techniques have helped to grow his business. You’ve probably seen him featured on Bravo’s “Million Dollar Listing”, HGTV’s “House Hunters” and NBC’s “Open House,” as well as in local and national publications.
Guest Bio
While completing his Bachelor’s Degree in Finance & Accounting at the University of Southern California, Ivan knew that real estate was his passion. After working as a CPA at one of the most prestigious firms in the country, Ivan began his real estate career in 2007. Today, Ivan is a top real estate agent at the Douglas Elliman Beverly Hills office with a thriving team of his own, Ivan Estrada Properties.
Ivan’s clients range from first-time home buyers to the elite, purchasing multi-million-dollar estates. His philosophy is that each deal is a partnership, not just a transaction. By implementing this ideology in business, he has cultivated relationships throughout the entertainment industry with CEOs, talent agents, business managers, attorneys and CPA’s on a global scale.
Ivan has been able to successfully market his business unlike any other agent with a widespread presence on social media venues such as YouTube (The Real Estate Minute), Facebook and Instagram. Because of Ivan's comprehensive network, he has been featured on Bravo’s “Million Dollar Listing”, HGTV’s “House Hunters” and NBC’s “Open House” as a Los Angeles T.V. personality. He is continuously featured in online and print publications and is a regular in the L.A. Times, Curbed LA, The Hollywood Reporter & Dwell Magazine.
Ivan frequently travels nationwide as a featured speaker and panelist for Inman, The California Association of Realtors, National Association of Hispanic Real Estate Professionals, multiple local real estate associations and radio & podcasts throughout the country. Ivan’s hard work and persistence has awarded him multiple accolades which include Top Real Estate Influencer in Los Angeles for 2017, Top Producer Award from 2012 to 2017 and most honorably received the title of “Top 30 Under 30″ in real estate in the nation for 2014.
Ivan is also a member on several boards, most notably as a member of the advisory council for “The Los Angeles Natural History Museum” and the prestigious Forbes National Real Estate Council. His new book Brand With Purpose will be released next year 2021, along with his own podcast and course. Ivan credits his success to hard work, extensive networking, integrity and putting his client’s interest first.
Links 
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com
Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria
 
To learn connect with Ivan Estrada, please visit:
https://ivanestradaproperties.com
https://www.instagram.com/ivanestradaproperties
https://www.facebook.com/ivan.strada
https://www.facebook.com/IvanEstradaRE
https://www.linkedin.c