Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?”
Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement. Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more.
Guest Bio
Ms. Jackie Hernandez is a strategic and visionary multi-media business leader with expertise in driving commercial revenue growth, transforming business models, building brands, and leading world-renowned companies’ teams. Over her tenure Jackie has turned around negative trends, unlocked business performance, built successful sales and marketing organizations. Her business and cultural fluency in key markets (US Hispanic, North America, Consumer Youth market, and International) have informed all her work and helped her attain industry acclaim for originality and differentiation.
Currently Ms. Hernandez is CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement.
Formerly, Jackie was President of Combate Americas, Chief Marketing Officer of NBCUniversal Hispanic Enterprises, Chief Operating Officer of NBCUniversal Telemundo Enterprises and Publisher of People en Español and TEEN People.
Jackie has earned various industry awards, including FORTUNE’s Most Powerful Latinas in 2017.

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com
Please connect on LinkedIn : https://www.linkedin.com/in/jayzenpatria
To learn more about our guest, Jackie Hernandez, visit : https://www.newmajorityready.com