Lead With Your Brand New Year Challenge! Week 2 : Define Your Audience
As we jump into 2021, Jayzen is thrilled to continue with the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps so that you can own your career in 2021 and achieve your next career breakthrough. This week is all about your career audience. Like any great brand, you have to determine who your super fans are so that you can super serve them. That is, who are the people in your career that come to you for advice, ask you to be on their team, appreciate the work you do and can help propel your career forward. After listening, visit https://www.leadwithyourbrand.com to download a free PDF worksheet and the Five Steps To Lead With Your Brand!™ 
Jayzen is thrilled to welcome Jack Rico to the show. As a bi-lingual, bi-cultural journalist, Jack brings an incredible perspective to understanding and serving his audience. He has worked across local and national television and radio, and is the host of two podcasts, ‘Brown and Black’ and ‘Highly Relevant,” a Latinx pop culture show about the "why and how" of multicultural entertainment. He is formerly the host of the Emmy-nominated ’Consumer 101,’ the first-ever television show from Consumer Reports, which aired nationally for two seasons on NBC and Telemundo 
Guest Bio
Jack Rico is the bilingual former host of the Emmy-nominated ’Consumer 101,’ the first-ever television show from Consumer Reports, which aired nationally every Saturday morning on NBC and Telemundo for two seasons. He is currently the host two podcasts, ‘Brown and Black’ and ‘Highly Relevant,” a Latinx pop culture show about the "why and how" of multicultural entertainment
You’ve seen him on the TODAY show and VH1, E!, MSNBC, Telemundo and Univision; heard him on Univision Radio;  and probably read his work in People En Español magazine and NBCNews.com. As a native New Yorker,  Jack also created ¡Viva Broadway! the first Hispanic initiative of The Broadway League.
He has been honored by the Associated Press, been the recipient of El Diario's 'EL' Award as well as a Latin Ace Award.
Links
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com