As we continue through the holiday season, it’s important to recognize what a stressful time of year it can be. Stress can bring out aspects of your brand in a way that becomes a tailwind, or something that slows you down and drags you back, rather than the positive headwind that you intended.  So when stress hits, hit the pause button, take a breath and make sure that you are leading with your brand attributes at the right volume and intensity. Jayzen is happy to welcome Ari Krzyzek to the show.  With a focus on helping women-led brands in FemTech & DTC, she has over 10 years of branding and design experience, is a certified brand strategist, and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors.  In addition, she serves as a design consultant, mentor, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago.  Guest BioAri KrzyzekCEO & Head of Strategy of ChykalophiaCEO & Head of Strategy of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps Femtech DTC and women-led companies craft a brand that delights their customers beyond a pretty design, delivers no-brainer user experience, and gets them the clarity they need to for their business to thrive online.She has over 10 years of branding and design experience, is a certified brand strategist, and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors. As her diverse client roster attests, the one constant in her work is spot-on design for major impact every time. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health.Furthermore, she serves as a design consultant, mentor, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago,Interaction Design Foundation, Ms.Tech, and ADPList.  Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria