Ari Krzyzek is the Co-founder and chief creative officer of Chykalophia (read: see-ka-lo-fia), she helps Femtech DTC and women-led companies craft a brand that delights their customers beyond a pretty design, delivers no-brainer user experience, and gets them the clarity they need to for their business to thrive online.She has over 10 years of branding and design experience, a certified brand strategist, and UX expert. She has transformed businesses' visions into a tangible form that helps set their business apart from their competitors. As her diverse client roster attests, the one constant in her work is spot-on design for major impact every time. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health.Furthermore, she serves as a design consultant, mentor and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago, Interaction Design Foundation, Ms.Tech, and ADPlist.In this episode, we talked about:Winning Goldman Sachs 10,000 Small Business Program Women of Color GrantStarting Chykalophia design agency with her husbandMore tips from Ari about increasing sales and web conversions without codingAri’s story of growing up as a Southeast Asian and her humble beginningsIdeal customers for her companyLinks and Resources:https://arikrzyzek.com/https://chykalophia.com/Connect with Ari