"A Chat with Cross Functional Experts" is a Quality during Design interview series. Our focus is speaking with people that are typically part of a cross-functional team for new product development. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates. Today we speak with Laura Krick, a VP for a global medical device manufacturer. She's involved in marketing, sales, and commercial operations for new product development.We talk about these topics: Her background and what led her to her current role.Her roles in new product development, including her hands-on commercial operations perspective.Developing the user experience through data, iteration, and relationships with early adopters.Reasons and methods for product design engineers to get into the field.Ways for product design engineers to utilize the knowledge base of sales, marketing, and commercial operations reps in their cross-functional team.Sharing fun a risk management activity (!)Her recommended books and authors for engineers.Listen to A Chat with Laura. Gain a different perspective and get actionable advice.Visit the blog for a list of Laura's book recommendations.Support the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.