Objectives are goalposts of what it is we’re trying to accomplish. Though they’re only a part of planning a project, if we don’t have well-defined and clear objectives, it could lead to us not having the stellar project results we want. Our objective should be a SMART ACORN.  We review these two, complementing acronyms as ways to check that we're setting up our project for success. Support the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.