Dianna Deeney interviews Fred Schenkelberg about getting information for product design, focusing on reliability engineering in new products.This episode is part 2 of 2.This interview is part of our series, “A Chat with Cross Functional Experts". Our focus is speaking with people that are typically part of a cross-functional team within engineering projects. We discuss their viewpoints and perspectives regarding new products, the values they bring to new product development, and how they're involved and work with product design engineering teammates.About FredFred is a Reliability Engineering and Management Consultant and founder of Accendo Reliability.  Fred’s expertise is program development, accelerated life test design & analysis, reliability statistics, risk assessment, test planning, and training. He is a graduate course lecturer with the University of Maryland, the initial Producer of the ASQ Reliability Division Webinar program, and a regular speaker at the Reliability and Maintainability Symposium (RAMS®). He also founded and maintains accendoreliability.com, a reliability engineering professional development hub. Fred and Dianna talk aboutthe realities of internal team dynamics and the delicate dance between innovation and issue resolutionadvantages of initiating reliability conversations early in the design processpractical advice on how design teams can triage problems by applying the right tools, thus ensuring a more robust product design processFred's tales from the trenches offer a unique lens into the challenges and triumphs of creating products that not only work but last.Visit the podcast blog for links to Fred's recommendations.Give us a Rating & Review**NEW COURSE**FMEA in Practice: from Plan to Risk-Based Decision Making is enrolling students now. Visit the course page for more information and to sign up today! Click Here **FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com.About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.